![]() The number of paid and organic likes for your Page over a specific period of time.To see an overview of everything going on with your Facebook Page, run the Facebook Pages report. Sign up for a free trial and dig into your brand’s own Facebook reports. Specifically, we’re going to focus on three main Facebook reports you can access in Sprout to get insights into how your brand is performing, as well as how to build your own custom report: Our Facebook reports contain a wealth of analytics to help you shape your social media presence. And sometimes sorting through all those reports, particularly if you have multiple profiles, can be overwhelming. Of all the social networks, Facebook arguably gives you the most amount of data to work with. Whether it’s reviewing content relevancy, looking at your share of voice or tracking your audience engagement, data helps your brand make smarter decisions on social. ![]() ![]() Reporting and analytics are key to any social strategy.
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